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What is point of sale advertising?

Point of sale advertising describes marketing displays that are located near where customers pay for products. POS can provide a massive boost in sales since it catches consumers when they are making a purchase decision and encourages impulse buying. In-store signage and displays

How important is point of sale advertising in 2023?

Point of Sale (POS) advertising is a powerful tool; as of 2023, it’s more crucial than ever. Did you know that around 73-76% of purchase decisions happen right at the point of sale? This guide explore simple yet effective strategies to enhance your POS marketing, including engaging customers, boosting sales, and staying on top of the latest trends.

What is Pos advertising?

Point of Sale (POS) advertising, a cornerstone of POS marketing strategy, is an effective sale marketing approach used predominantly in brick and mortar stores. This method utilizes various POS displays, including digital signage and free standing displays, to enhance customer engagement and ultimately boost sales.

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